Well-timed entertainment can help break the ice and allow guests to relax and interact more with each other; try to spend a little more on the start of the event and early evening in order to facilitate this. Later on, when the drinks have made a few rounds, a DJ or band can keep attendees happy. Good entertainment can often be great for team-building too, as with team quizzes and murder mystery games.
No longer the realm of cringe-worthy comedians and cheesy music, conference entertainment takes many forms – cocktail making, casino nights and gameshow-style competitions are just a few great options. KDM Events organises all of these and more, all over the country, while local company Innovents can provide photo booths, chocolate fountains and slot car racing.
For entertainment that leads to better business, be prepared to spend a little more on a quality after-dinner speaker. The South East offers so much in this area – Graham Mitchell of The Wine Explorer is a Berkshire-based wine expert known for his entertaining and informative talks. Alternatively, agencies such as Speakers’ Corner and CSA (Celebrity Speaker Associates) can source high-profile motivational speakers from a vast range of topic areas. Speakers can also act as guest hosts, introducing segments of the programme.